Systembolaget is a government-owned retail monopoly in Sweden responsible for the sale of alcoholic beverages with an alcohol content exceeding 3.5% by volume. Systembolaget exists for one reason: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.
To highlight this mission, we renamed the traditional annual report to “Ansvarsredovisning” (Responsibility Report). This concept was implemented for several years and strengthened the image of Systembolaget’s most important task.
