When we first met Alfa Laval, it was a company that had lived in the shadow of the Tetra Laval group for many years. Knowledge about the new Alfa Laval was extremely low.
The long-term goal was to reposition, revitalize, and build the Alfa Laval brand. The communicative strategy aimed to show what Alfa Laval really “does” in terms of purifying customers’ products and optimizing their processes.
With the Pure Performance campaign we say that Alfa Laval contributes in an environmentally friendly way to create a richer life for people. The campaign has run in both Swedish and international business press and is a classic example of successful brand building. After five years of determined communication work, the campaign was awarded the 100-watt award, the prize for best long-term brand care.
