I'm an art director and graphic designer with over 20 years of experience, based in Stockholm. This portfolio showcases some of the projects I have worked on over the years, highlighting my passion for creating visually appealing ideas and effective designs. Always with a focus on helping brands communicate their messages in a meaningful way.
The last five years I have also worked with product design as co-founder of Oskar Pascal – an exclusive mechanical watch. Crafted in one of the hardest metals on earth, three times stronger than stainless steel and exclusive as platinum. A fascinating project where we built up complete manufacturing in Switzerland, started collaborate with Vaucher Manufacture and worked closely with one of the world's foremost watch makers Cyrano Devanthey. Read more about it.
Experience
Paulin Design 2012 – Present
Art director / Graphic designer
Oskar Pascal Watches 2019 – 2024
Head of Design / Co-founder
Hallvarsson & Halvarsson 2008 – 2012
Senior Art director / Designer
802 Communication 2005 – 2008
Creative director
Ehrenstråhle BBDO 2000 – 2005
Art director / Designer
SandbergTrygg 1996 – 2000
Art director / Designer
Education
BBDO University Spain 2002 – 2002
Creative Communication
Schoola Antiqva 1998 – 1998
Carl-Fredrik Hultenheim, Typography
Berghs School of Com 1997 – 1997
Art direction / Graphic design
Lund University 1993 – 1996
B.Sc, Economics Marketing
Clients
Alfa Laval
Atlas Copco
Bankgirot
Coop
Dometic
Eniro
EQT
Ericsson
Essity
Handelsbanken
Humlegården
Husqvarna
JM
KPMG
Nils Oscar
OX2
PostNord
SAAB
Sandvik
Skanska
SKF
Stena Metall
Systembolaget
SonyEricsson
SSAB
Stadsmissionen
Telia
Tillberg Design
Vinge Lawfirm
Volvo Cars
Wallenius Wilhelmsen